AANA | Benefits of Membership

The AANA is the peak advertising industry body representing the rights and responsibilities of Australia’s major advertisers and their industry partners.

The association was formed in 1928 by a group of 12 concerned advertisers with a shared aim and objective - to promote and safeguard the advertising interests of its members and to ensure that ethical standards are upheld through the management of the industry’s self-regulation system, implemented today through the Advertising Standards Bureau in Canberra.

The AANA membership has grown to include marketing service providers and advertisers as well as Australia's major advertisers, and represents the interests of companies responsible for 85% of Australia's annual expenditure on national mainstream media advertising, which topped $10billion in 2005.

The AANA has represented the advertising community's rights to commercial freedom of speech for over 75 years, and this website gives an insight into the services provided by the AANA to its members and to the advertising industry.

AANA National Board:

The AANA National Board is made up of twelve representatives from advertiser companies, industry service providers and the media.

History of AANA and advertising in Australia

Benefits of Membership

As the peak advertising industry body, the AANA is instrumental in providing representation to government on issues of significance, while maintaining a monitoring position on the political landscape in general.

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In addition, the AANA offers a range of services to its members. Through its Board sub-committees and Secretariat, the AANA identifies areas of interest and concern for members and then addresses these topics through the development of Best Practice Papers, seminars, policy positions and professional development training.

Specific services the AANA provides to its Members:

Seminars and Events: Information updates and presentations imparting key insights and early learning's through breakfast seminars, luncheons and member discounts at endorsed / supported industry events.
Comprehensive Library of Policy and Best Practice Papers: Covering areas such as the Pitching, Creative Agency Evaluation, Media Agency Evaluation, Advertising to Children Client-Agency Agreements. (See Publications for more details) Link to publications
Advertising Information Service: An Information Service for members on all aspects of advertising practice. Phone the AANA Secretariat (02) 9221 8088.
Members Benefit Program: A Member Benefits Program featuring discounted opportunities for AANA members to participate in a variety of industry events and service offerings.

Membership application form

Current AANA Initiatives

The AANA is currently working on a number of issues based upon the findings of a comprehensive member survey conducted earlier this year. This survey identified the following areas of specific interest for AANA members:

About the Australian Association of National Advertisers (AANA)

AANA National Board:

History of AANA and advertising in Australia

Benefits of Membership

Specific services the AANA provides to its Members:

Current AANA Initiatives

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