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YOUNG
MARKETER OF THE YEAR
Cannes
Trip For Winner of AANA Initiative To
Encourage Marketing Excellence
Ms
Kathy Hatzis, Head of Corporate Marketing at St George Bank has been named
as the AANA’s Young Marketer of the Year.
With
a prize of a trip to Cannes
for the 2007 Lions
International Advertising Festival, the award is made by the Australian
Association of National Advertisers as an encouragement of professional
development among new and recent entrants to marketing.
Commenting on the second year’s entries for the competition, which
required an essay on “How do you
best build brand loyalty in a fragmented media world?”, award chair
Margaret Rochford said there was a generally high standard of
contributions, but that winner stood out as the unanimous selection of the
judging panel.
“The
winning entry effectively used the marketing-based rationale of
transaction touchpoints, marketing touchpoints and individual touchpoints
as solutions to overcome a fragmented media environment and achieve
consumer brand loyalty,”
said Margaret Rochford.
Kathy
will fly to
France
to attend the Cannes Lions
International Advertising Festival from June 17 to 23.
The
Young
Marketers’ Award broadened its
scope for 2007, raising the age limit to 35 and extending the competition
to beyond AANA member companies.
“As
an industry body proactively representing a marketing communications
investment expected to exceed $30 billion this year, the AANA sees as an
industry responsibility to provide this sort of encouragement, according
to Margaret Rochford.
“We
have a great profession with a great future—but only if we encourage our
younger practitioners to stretch themselves.”
This year’s essay topic was selected in recognition of marketers facing
a proliferation of competing brands in an increasingly fragmented
media environment, demanding a more dynamic approach and sharper thinking
in order to generate meaningful consumer loyalty.
“The
objective of this AANA initiative is to provide a forum for young
marketers to test themselves within their peer group, and reach beyond
their existing levels of experience and knowledge to demonstrate
capabilities that it might otherwise take them a few more years to
show,” Margaret
Rochford said.
The two other Finalists in the Young Marketers’ Award for 2007 were
Sheenal Kishore, Assistant Brand manager at Murray Goulburn Co-operative
and Sue Chen, Senior Research Analyst at Right Management, both highly
commended by the judging panel.
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