Latest News > Media Release
1 September 2009
AANA's Response to Publication of the Preventative Health Taskforce Report
The Australian Association of National Advertisers (AANA) today welcomed the opportunity to consult further with all stakeholders on the PHT’s recommendations and the chance to demonstrate the ongoing effectiveness of self-regulation of advertising.
AANA’s CEO, Scott McClellan, said advertisers recognised they had a role to play as part of a whole-of-community effort in favour of a healthier Australia.
“Advertisers recognise they can help in promoting a healthy lifestyle, which is why they have developed codes to help ensure that all food and beverage advertising is responsible. Having the opportunity to market to a broad audience is essential to the private sector’s ability to actively promote positive messages and healthier-for-you products.
“Australia’s major food companies and quick service restaurants have agreed on a common framework to ensure that only food and beverages that represent healthier choices are advertised to children and to help parents make better informed choices for themselves and their children.
“This approach offers the advantage of being zero cost to taxpayers but still maintains industry competitiveness. We would recommend this system be given time to become fully operational and demonstrate its effectiveness. By contrast, any ban or new, strict regulations on marketing would be costly and burdensome for governments to implement, monitor and enforce with no corresponding health benefit” said Mr McClellan.
For further information:
Scott McClellan, Chief Executive Officer, AANA, 02 9221 8088