Latest News > Media Release
21 December 2009
Young Marketers Have Three Ways to Win
Marketing Executives are seizing on the opportunity provided by AANA’s Young Marketer Award to involve younger marketers in efforts to reinvigorate thought leadership and strategic repositioning of the Marketing Department within their organisations.
“The Award not only provides an opportunity for those under 30s to show their stuff and win a trip to Cannes, their submissions are bound to help promote and improve the marketing function as an intrinsic "value creator" in our business,” said Nestle’s Director of Group Marketing and Communications, Ian Alwill.
Peter Webster, Toyota's Divisional Manager of National Marketing, is also looking forward to hearing from some fresh young minds. "Every marketer is one day faced with proving that their activity creates value not just adds cost. This exercise should arm them early".
“All Marketing Executives should encourage their young marketers to develop a submission, share it with the team in development and get it in by Jan 15th 2010. The winner not only gets the accolade of Australia’s Top Young Marketer and a $10,000 trip to the Cannes Lions International Advertising Festival, they will be helping to strengthen the marketing role in their own company,” said AANA CEO Scott McClellan.
Entrants may choose to address the marketing function within their own organisation, a ‘virtual’ organisation, an industry sector, or across the whole marketing industry.
Entries will be judged against the following criteria:
• Strategic Thinking
• Clarity
• Creativity
• Broad scope of argument
• Analysis
• Demonstrated understanding of topic/concept
• Understanding of general marketing concepts
• Application of marketing concepts to the subject matter
• Applicability of solution across industries
• Overall Presentation
For further information: Scott McClellan, Chief Executive, AANA (02) 9221 8088, http://www.aana.com.au/YoungMarketerofTheYear.htm