Australian Quick Service Restaurant Industry Initiative for Responsible Advertising and Marketing to Children
Leading quick service restaurants in Australia, in collaboration with the Australian Association of National Advertisers (AANA), have developed the Australian Quick Service Restaurant Industry Initiative for Responsible Advertising and Marketing to Children (the Initiative) as part of the system of advertising and marketing self-regulation in Australia.
The Initiative establishes a common framework:
• to ensure that only food and beverages that represent healthier choices are advertised to children; and
• to help parents and guardians make informed product choices for their children.
Companies currently signed up to the Initiative represent the majority of TV advertisers of such food in Australia. The companies agree that all marketing communications and advertising of food and beverage combinations to children under-14 years must represent healthier lifestyle choices, as determined by a defined set of nutrition criteria for assessing children’s meals and physical activity.
Companies have further committed to ensuring nutrition information is available on their websites or upon request in restaurants and, wherever practical, displayed on packaging.
This Initiative commenced on 1 August 2009.
Please click on the links below for further information.
Nutrition Criteria for Assessing Children's Meals