Young Marketer's Award 2010 Winner

                                                            http://www.aana.com.au/images/YMAButton_000.jpg

 

Winner of AANA 2010 Young Marketers’ Award

Australian Association of National Advertisers chose Telstra’s Lachlan McGrath as recipient of the 2010 AANA Young Marketers’ Award, including a trip to the Cannes Lions International Advertising Festival valued at $10,000.00.

 

Read full media release.

Lockey's Blog 

Lachlan has jet-setted off to Cannes and is updating us with his (mis)adventures via a daily blog.

Day 1: A Social-fest <more>

Day 2: Gaming - the (next) big thing? <more>
       

Day 3: Laughs with Ben Stiller and chance encounter with Mark Zuckerburg <more>

Day 4: Spike Jonze says 'no' to uninspiring work and a ride on Coke's 'FIFA World Cup Trophy Tour' <more>

Day 5: Sunshine, sneak peak at the world's first digital museum and Dentsu Tokyo <more>


                                                            


About the Winner 

Lachlan McGrath,

Advertising Manager for Brands and Youth, Telstra Corporation

 

What do you do?
Advertising Manager - Brand & Youth

How long have you been doing it?
Coming up to 3 years at Telstra.

What were you doing before that?
Working very hard in account service at Singo's (Ogilvy)

                           

 

  Lockey Portrait Photo_2010Winner.jpg

What do you most like about what you do?
Launching unexpected and exciting campaigns from one of the countries largest and most recognised brands (albeit one that's been around for a few years).

What do you think will be the major trends in the media industry over the next three years?
User generated content and social media - this isn't really new news but more companies are taking the plunge and learning from those that have ventured into the space before them!

Also I think there will be a greater focus on creating advocacy rather than just broad awareness - giving consumers the chance to have a more intimate and engaged relationship with brands.

What are the most innovative media campaigns you've seen recently and why?
Andes beer Teletransporter campaign - would definitely come in handy on a night out! Not only a great idea but extremely useful and 'value adding' to the beer drinking consumer.

Who inspires you and why?
Passionate and different people. (Apple - 'the crazy ones')
Wise people also intrigue & fascinate me.

What do you do when you are not working?
Surf, surf & surf.

I'm also constantly looking for new music and blogs across the web (not just marketing ones!).

What would you do if you didn't work in media?
I'd be a pilot (who travels with his surfboard)



About the AANA Young Marketers' Award