Best Practice Guides
An international review ofbest advertising and marketing communications practice in 2008 has led to provisional AANA adoption and adaptation of a ‘tool kit’ of standards and guidelines that lead the world.
Predominantly based on work undertaken by the AANA’s UK counterpart—the Incorporated Society of British Advertisers—in conjunction with related industry associations, the suite of documents provides a strong foundation for any marketing team.
Currently open to consideration and comment by AANA Members (logon required), the ‘tool kit’ comprises:
- Communications Strategy
- The Client Brief
- Finding an Agency
- Evaluation (of advertising & marketing communications effectiveness)
- Judging Creative Ideas
and - Remuneration
Completion of current analysis of AANA Member comments is expected to allow formal adoption of these best practice guidelines in 2008/09.
Further documents assisting optimisation of advertising and marketing communications efficiency and effectiveness become available from time to time from AANA’s participation in a unique network of National Advertiser Associations managed by the World Federation of Advertisers [refer www.wfanet.org/media_issues.cfm ]