AANA Digital Forum - In the spirit of social media

Tue 27 November 2012
Terrace Room, L'Aqua, Cockle Bay Wharf, Sydney

Understanding digital technologies in today's regulatory landscape is proving to be a major concern for all advertisers.

Advertisers and marketers acknowledge that the digital environment, in particular social media, brings a new and highly valuable opportunity for brands to engage with consumers. Advertisers also recognise that this engagement is increasingly a two way conversation.

Is social media therefore changing the definition of marketing communications? If so, what is the appropriate level of brand responsibility in the digital space?

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Hear experts deliberate the questions:

How is social media changing the marketing model? And what is the best way to manage it?
Is regulation in the digital space required? If so, in what form should it take?
What does the ASB Facebook ruling mean for social media and brands?
What are the associated opportunities and risks in the current regulatory landscape?
Do the benefits of utilising social media outweigh the risks?
What constitutes reasonable moderation of comments posted to your company's social media sites?
What are the most effective tools being used by advertisers to moderate their social media platforms?
How do people engage online? How do people interact with brands online?
What does industry best practice in the digital space look like?

Expert speakers include:

	Inese Kingsmill Corporate Marketing Director, Telstra Corporation Limited and Acting Chair, AANA
	Sarah Court Commissioner, ACCC
	Andy Gibson Chief Marketing Officer, Carlton & United Breweries Pty Ltd
	Laura Demasi Research Director, Ipsos Mackay
	Caroline Squire Marketing Director, LEGO Australia Pty Ltd
	David Morgan Director Corporate Communications and Marketing Services, Nestle
	Murray Howe Executive Manager, Digital Strategy & Innovation, Suncorp Group
	Brian Dargan Strategy Director, The White Agency
	Elizabeth Ryley General Manager Marketing, Woolworths
	Alina Bain Acting CEO, AANA