Events Review
AANA CONNECT - Inspiring Marketing Excellence
Thu 23 May 2013
Doltone House Hyde Park, 181 Elizabeth Street, Sydney
This invitation-only event, now in its fourth year, assembles over 120 of the most senior advertising and marketing communications executives in Australia.
AANA CONNECT will provide the stage for the biggest names in marketing to share insights into how they have built their brands, what has worked, and what hasn't, in an environment of rapid change.
CEO Chat
Thu 16 May 2013
Webinar at your desk
Conducted via a webinar once a month, CEO Chat provides you with the opportunity to have a two way conversation with Alina and to receive timely updates on the most pressing and need to know industry news.
AANA Inaugral CEO Chat
Fri 12 April 2013
Webinar at your desk
As the AANA heads in to its 85th year we are exploring new and innovative ways to engage with our members.
Conducted via a webinar once a month, CEO Chat provides you with the opportunity to have a two way conversation with Alina and to receive timely updates on the most pressing and need to know industry news.
AANA Digital Forum - In the spirit of social media
Tue 27 November 2012
Terrace Room, L'Aqua, Cockle Bay Wharf, Sydney
AANA’s Digital Forum will explore the various challenges in the digital space to clarify and further define what advertisers responsibilities are, or should be, and how it fits within the self-regulatory system.
AANA Cocktail Party
Thu 8 November 2012
Lion, Level 7, 68 York Street, Sydney
AANA board directors and members came together at an end of year Cocktail Party. Ipsos Mackay gave an address on “Consumer engagement and behaviour in the digital space.”
Table of Ten | The New World of Branding and Advertising
Wed 24 October 2012
Sydney
Matt Tapper, National Marketing Director of Lion hosted this Table of Ten, which provides member CMOs the opportunity to hand pick “younger marketers” within their company to engage with a CMO from a Major National Advertiser around a topic where the CMO has specialised knowledge and expertise. Matt presented on “The new world of branding and advertising”.
Social TV – How it’s Changing the way Brands Advertise
Wed 29 August 2012
Sydney
Watching TV is no longer a passive activity but a truly social one. The social TV phenomenon has been fuelled by consumers escalating use of other screens while watching TV. People are connecting with friends to rate, comment on, and chat about their favourite shows through social channels - all in real time. This has important implications for advertisers as brands join the conversation.
AANA Leaders Forum | 9 August 2012| Sydney
Thu 9 August 2012
Sydney
Madeleine Fitzpatrick, VP/Director of Marketing, McDonald's Australia led a discussion around “Work/Life Balance”.
How to Maximise Value from TV Production Spending
Thu 2 August 2012
Sydney
Are you concerned about rising TV advertising production costs? This session aims to take the mystery out of the TV production process, clarify cost structures and define the cost implications of new production technology. The latest processes, best practices and cost efficiencies for getting the most value out of your ad productions will be considered.
Leaders Forum | News Limited Pay Wall
Thu 23 February 2012
Melbourne
Ant Hearne, Marketing Director Paid Content, News Limited provided an overview of “News Ltd pay wall” followed by a general discussion around what this means for advertisers.
AANA Congress - What's Over the Horizon
Thu 16 February 2012
Sydney
Join the nation's marketing leaders for our industry's flagship event. AANA's Congress looks "over the horizon" to the opportunities and challenges you will face in the next 12 to 18 months.
Digital and Social Media Workshop - Session Three
Thu 3 November 2011
Sydney
Jason Stidworthy, Head of Digital Communications, NRMA Motoring & Services provided an overview of the social media scene at NRMA.
This was followed by a presentation from Brendan Forster, Product Specialist - Google on their latest marketing tools, how to leverage the tools effectively and measure their success. New developments in measurement including, +1 Pages, Google+ and YouTube were also explored.
Digital and Social Media Workshop - Session Two
Wed 12 October 2011
Sydney
Gerd Schenkel, Executive Director, Telstra Digital discussed some of the key learnings Telstra have had over the past year in the digital and social media space.
Facebook's Liam Walsh, Sales Director and Paul Burrud, Head of Australia and New Zealand, presented on how to use Facebook tools effectively for business with an emphasis on marketing campaigns.
Digital and Social Media Workshop - Session One
Wed 14 September 2011
Sydney
Harry Lowes, Executive Manager Digital Marketing, Commonwealth Bank of Australia opened the session and discussed in detail some of the key learning’s and pitfalls Commonwealth Bank have had over the last year in the digital and social media space.
Aidan Beanland, Regional SEO Manager at Yahoo!7 and Damon Scarr, Commercial Director at Yahoo!7 presented on the latest products/services available from Yahoo!7 and how marketers can leverage these to access their target audience.
Leaders Forum | Procurement
Wed 8 June 2011
Sydney
Procurement: Time for a rethink?
This session explored the lingering perception in some industry circles that procurement is all about cost cutting; however some of the world's biggest brands understand that it is actually about getting the best value from their investment. They know that building relationships with agency suppliers improves overall brand performance.
Scott Watson, Executive Manager - Marketing Services & Insight of Suncorp-Metway provided an overview of how Suncorp have bridged the gap between marketing and procurement in order to increase bottom line.
Darren Woolley, Managing Director of TrinityP3, shed some light on the topic of value creation through procurement.
Key considerations by the group included:
1. Has advertising procurement gone too far?
2. Does procurement stifle creativity or is it a “growth enabler”?
3. What are some of the issues marketing people need to address to get it right?
4. Can marketing departments make their budgets go further by working with procurement experts?
5. How can marketing and procurement partner together to manage their agency relationships?
6. How should procurement be measured?
Table of Ten | Brand Strategy & Innovation
Wed 4 May 2011
Melbourne
Presented by Michael Harley - Marketing and Innovation Director of National Foods, this session explored Brand Strategy and Innovation.
Key concepts explored in this session:
Building Brands
Why Innovate & Link to Brands
Winning at Concepts
Future Media Session Three: TV Measurement in 2011
Mon 18 April 2011
Sydney
Led by Doug Peiffer CEO, OzTAM and Jen Davidson Executive Manager, Media & Business Affairs, Commonwealth Bank of Australia, this session explored TV Measurement and questions to ask your media agency.
Future Media Session Two: Future of Online
Fri 25 March 2011
Sydney
Led by Karen Stocks of Google and Paul Fisher, CEO, Interactive Advertising Bureau, this session explored what the future holds for online and considered IPTV and opportunities for advertisers.
Leaders Forum | Corporate Philanthropy
Thu 24 February 2011
Melbourne
In the wake of the flooding in Queensland and Victoria, Simon Talbot Director Corporate Affairs A/NZ, Kraft Foods, shared the Kraft experience and lead a discussion on the role of corporate philanthropy in such events and how it can be managed in such a way as to have the best possible reflection on the brand.
Key considerations in this session included:
The attributes of an effective corporate philanthropy program from a brand perspective, recognising that it might need to be delivered in a crisis situation
The risks for those who do it badly vs the benefits to be gained by those who do it well
How do you avoid being seen as exploiting the situation?
AANA 'Window on 2011' Congress
Thu 10 February 2011
Sydney
Bigger and better than last year's event, this year's Congress provided insights on how the economy, marketing, media and consumer spending are shaping up for 2011.
With a high calibre of influential executives from a wide range of industries in attendance, participants were provided the opportunity to flesh out the critical issues and opportunities facing the advertising, marketing and communications industry nationally.
Key discussion points included: future digital - challenges and opportunities, future media, brand transformation, how the digital revolution is impacting client-agency relations, how to set up an effective and functioning marketing organisation, evaluating media recommendations, the move from CMO to CEO, how to achieve a healthy balance and the responsibility of marketers in the food and beverage sector, and strategies for the effective education of the next generation of marketers.
