AANA rejects claims made in AARB first report
Thu 2 August 2012
Scott McClellan, CEO of the Australian Association of National Advertisers (AANA) rejected claims made about alcohol advertising by the AARB.
"This report has zero credibility or standing. The authors set themselves up as judge, jury and executioner. The AARB said from the outset they want to tear down the self-regulatory advertising system, they then used their own networks and fellow travellers to generate anonymous complaints and then themselves adjudicated on the same complaints; there was no community consultation and no attempt to adjudicate according to community standards.
“Furthermore, they created the false impression that the AARB provided the public with an alternative complaints resolution mechanism when in fact it could not,” said Mr McClellan.
For further information:
Chief Executive Officer
Australian Association of National Advertisers
P: 02 9221 8088