The Australian Association of National Advertisers (AANA) has been the peak national body for advertisers for over 80 years and represents the interests of organisations involved in Australia’s $30 billion a year advertising, marketing and media industry.
AANA’s aim is to promote and safeguard the rights of its members to communicate freely with their customers, and to protect consumers by ensuring advertising and marketing communications are conducted responsibly. This is achieved, in large part, through management of the self-regulatory system, including a set of voluntary Codes. Complaints under the Codes are adjudicated by the independent Advertising Standards Board (ASB) which is administratively supported by the Advertising Standards Bureau. The system - created, reviewed and owned by AANA - came into operation in 1997 following extensive consultations with advertisers, agencies, the media, consumer groups and government representatives.
At a time of unprecedented change in advertising, marketing and media, AANA provides ethical leadership, advocates continuous improvement in commercial communication practice, and promotes and protects freedom of commercial speech.