Codes

AANA Code of Ethics

This overarching code of Australian advertising industry self-regulation has the objective of ensuring all advertising is ethical, and prepared with a proper sense of obligation to consumers and fairness to competitors.

AANA Code of Ethics Fact Sheet
AANA Code of Ethics Practice Note

AANA Best Practice Guideline: Responsible Marketing Communications in the Digital Space

AANA Code For Marketing & Advertising Communications To Children

Revised after extensive community consultation in May 2008, this code is designed to ensure that advertising and marketing communications directed at Australian children is conducted within prevailing community standards.

Practice Guide: Managing Images of Children and Young People

AANA Food & Beverages: Advertising & Marketing Communications Code

Based on International Chamber of Commerce principles, this code is designed to ensure a high sense of social responsibility in advertising and marketing of food & beverage products and services in Australia.

AANA Food & Beverages: Advertising & Marketing Communications Code Practice Note

Environmental Claims in Advertising and Marketing Code

The object of this code is to ensure that advertisers and marketers develop and maintain rigorous standards when making Environmental Claims and to increase consumer confidence to the benefit of the environment, consumers and industry.

AANA Environmental Claims in Advertising and Marketing Code Practice Note