This overarching code of Australian advertising industry self-regulation has the objective of ensuring all advertising is ethical, and prepared with a proper sense of obligation to consumers and fairness to competitors.
Revised after extensive community consultation in May 2008, this code is designed to ensure that advertising and marketing communications directed at Australian children is conducted within prevailing community standards.
Based on International Chamber of Commerce principles, this code is designed to ensure a high sense of social responsibility in advertising and marketing of food & beverage products and services in Australia.
The object of this code is to ensure that advertisers and marketers develop and maintain rigorous standards when making Environmental Claims and to increase consumer confidence to the benefit of the environment, consumers and industry.
The code has been developed by the AANA in consultation with the Federal Chamber of Automotive Industries.