The AANA was formed in 1928 when 12 advertisers met to discuss common problems and resolved to develop a voluntary code of ethics and improved media research.
From those early beginnings, the AANA has grown to represent not only Australia’s major marketers, but marketing services providers and media operators.
While advertising, marketing and media have experienced revolutionary change since the inception of AANA, the association remains committed to a guiding set of priorities:
- Representation of the advertising, marketing and media industry’s rights to freedom of commercial speech;
- Advocacy on matters of significance to the advertising, marketing and media industry;
- Empowerment of AANA Members in maximising the return on their advertising and marketing communication investments through continuous improvement in effectiveness and efficiency;
- Development of a mutual-support-for-mutual benefit culture among AANA members.
From the days before television and the internet when advertising was largely limited to newspapers and outdoor posters to a time of advertising-dependent media multiplication unthinkable at its beginnings, the AANA continues to promote and protect freedom of speech through responsible commercial communication.