Latest News > Media Release
25 June 2009
Australia’s leading quick service restaurants agree to advertise only healthier options to children
A group of the leading quick service restaurants in Australia for the first time have agreed on a common framework to ensure that only food and beverages that represent healthier choices are advertised to children and to help parents and guardians make informed product choices for their children.
Companies that have signed up to the ‘Australian Quick Service Restaurant Industry Initiative for Responsible Advertising and Marketing to Children’ represent the majority of TV advertisers of such food in Australia. They have agreed all marketing communications and advertising of food and beverage combinations to children under 14 years must represent healthier choices, as determined by a defined set of nutrition criteria for assessing children’s meals. The nutrition model will be reviewed after one year.
The companies have further committed to ensuring nutrition information is available on their websites or upon request in restaurants and, wherever practical, displayed on packaging.
The Initiative has been developed in collaboration with the Australian Association of National Advertisers (AANA) as part of the system of advertising and marketing self-regulation in Australia.
Nutrition Criteria for Assessing Children's Meals
For further information:
Scott McClellan, Chief Executive Officer, AANA, 02 9221 8088