The AANA proudly—and publicly—declares its Vision, Mission and Values
| Our Vision: |
To be Australia’s recognised authority on advertising and marketing communication ethics, practice and performance. |
| Our Mission: |
To provide authoritative and dependable leadership, guidance and support across all areas of advertising and marketing communications.
- Promoting and protecting commercial communications as an essential element of modern business practice;
- Safeguarding marketer access to commercial communication and assisting management of attendant responsibilities;
- Building consumer confidence and public trust in advertising and marketing communications through codes of practice and advocacy and advancement of self-regulation;
- Leading initiatives enhancing knowledge and understanding of responsible practices of advertising and marketing communications in building business and shareholder equity;
- Providing forums, networking and professional development that enrich expertise and capabilities in maximising marketing communications effectiveness and efficiency;
- Being a resource on which members can depend for proprietary services adding personal, professional and corporate value.
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| Our Values: |
The values of AANA are built on leadership, responsibility, partnership and integrity.
- Leadership: We take the lead in setting an agenda that promotes and protects all interests involved with marketing communications;
- Responsibility: We promote and police responsible advertising and marketing communications practices;
- Partnership: We seek a collaborative approach with advertising, marketing and media industry stakeholders in matters of common interests and/or concern;
Integrity: We commit to the highest levels of integrity, transparency and accountability in all relationships, dealings and transactions. |
